Hi, I'm John Pascua 👋.
I am a UX Designer that's passionate about product-led growth and human centered design. I have career experience in product-led growth, project management, and user research. My skills in visual design, data analytics, and communication fuels my approach towards every project.
I am motivated to be a UX Designer so that I can better understand people’s experiences, tell their stories, and help them with creative solutions.
I'm currently working as a freelance UX Designer/ Marketer and am always interested in taking on new challenges and talking creative concepts.
Drop me a hello at firstname.lastname@example.org to connect and let's get to chatting!
My story starts 10 years ago... Strap in.
I learnt how to understand code structures, logic, and read certain syntaxes at a basic level.
This got me hooked onto the magic of tech and development.
Here, I started learning how business started, operated, failed, and grew.
Of course, I learnt about marketing. How to develop a marketing plan and learning digital strategies to grow companies.
I also developed my skills in branding. Expanding my knowledge with elements of branding such as brand identity, brand personality, and brand image.
Drip by Design, currently not operating, was a full service social media agency. Throughout my time here, I worked 2 different roles: A Social Media Manager and a Content Creator.
As a Social Media Manager, I was constantly doing consumer research and studying social media account analytics.
As a Content Creator, I provided clients with photography content to post on their social media. I also developed my graphic design skills where I would create graphics clients too.
I discovered I could fulfill businesses that needed content in the form photography and content creation.
As I continued working at the agency full-time, I developed this business so I could earn extra income on the side.
I took event and product photography for clients in several industries.
I still freelance my services up to this day.
My time at the creative agency had ended and I started working at a vacation rental agency as a Marketing Manager.
I developed marketing plans and the actions to carry them out. I was constantly conducting consumer and user research, and auditing internal company analytics.
I also started dabbling into design, as I was I launched website projects.
Unfortunately, the vacation industry is not the most ideal industry to work in while the COVID-19 pandemic was happening.
I learnt about UX as I was searching for career paths that could combine my abilities in business, research and grow my design skills.
And then I stumbled across Google's UX Design Certificate program.
I learnt the foundations of UX Design along and what it meant to be a UX designer.
I got accepted into the bootcamp where I would spend one of the most insane 12 weeks of my life learning more about UX Design.
I further developed my skills in the UX process and grew tremendously as a designer.
Who knew that after years of marketing work, endless research reports, countless creative photoshoots, and a billion cups of coffee would lead me here?
You've heard my story, it's now time to hear yours.